Everybody is overwhelmed at CES. That is the only genuine emotion of the show.
It is true that the attendees of the 2011 International Consumer Electronics Show would often display curiosity, happiness, irritation, frustration, flirtatiousness, thoughtfulness, disdain, or disgust, but those were affectations. They were simply overwhelmed, and how could they not have been? Either they were there to meet people — and there were too many to count, or they were there to see the tech products — and there were too many to count.
CES is, in all ways, a sensory invasion. Visiting CES is a little like dropping by the Smithsonian Institution in that it is far too vast for a person to see all in a day. I spent most of my time in the Central Hall, which held most of the larger, more elaborate booths and bigger name exhibitors. Although I was a working stiff for ZAGG Inc. at the show, my responsibilities were such that I was able to look around and take in some of the other areas. Even so, CES is large enough that I still saw just a modest fraction of the show.
There is no dress code at CES, which is very fortunate for some people, and creates an unusual situation where businesspeople in expensive suits rub shoulders with television producers in wrinkled khaki, and shove past hipsters with ironic t-shirts and women in impossibly short skirts. My CES dress consisted of company golf shirts and slacks, which was not uncommon, although by far I saw more people in what could be termed “trade show business casual.” It was the same for men and women: slacks, loafers, a button up shirt, a sports coat, no tie for the men, no heeled shoes for the women, and both carrying a sensible bag. Black was the shade of choice. Women might substitute a t-shirt for the button up, and men might substitute expensive jeans for the slacks, but if there were 400,000 visitors to CES, at least 50,000 of them were dressed like they shopped out of the same catalog.






